Everything's Better with Bacon
The New Campaign Plays On Bacon’s “6 Degrees” Pop Culture Adage To Promote Visible
Visible, the first digital-only wireless service in the U.S, powered by Verizon, has teamed up with Golden Globe and Emmy award-winning actor Kevin Bacon to debut “12 Degrees of Kevin Bacon.”
The new campaign, featuring Bacon, makes comedic reference to the adage that anyone on Earth can be linked back to Kevin Bacon in six degrees or less. He announces that it’s time to expand from six degrees to 12, with the launch of his ‘12 Degrees’ method.
“The ‘12 Degrees of Kevin Bacon’ campaign emphasizes Visible’s commitment to establishing seamless connections and an easy-to-use member experience,” said Visible CMO Minjae Ormes. “We saw the opportunity to put a brand-new spin on a beloved pop culture phenomenon that really drives home Visible’s ethos. After all, who better to show that Visible’s wireless really does get better with friends, than a man known a world over for his extensive network?”
Bacon’s ‘12 Degrees’ method also ties seamlessly to Visible’s referral program, where members can get up to 12 months of wireless for only $5 per month when they refer their friends. Once someone signs up with Visible, entering a personalized referral code at checkout, the referring Visible member’s next month will automatically be $5 flat!
"It's been fun to collaborate with Visible to expand on the "six degrees of Kevin Bacon" idea and bring a new version to a new audience," said Bacon. "Plus, thanks to Visible I was able to get out of my sweats and into the pool!”
The satirical ad shows Bacon inviting his wide-ranging network of friends, including everyone from his dentist to Michael Gross, his co-star from the 90s classic, “Tremors.” The fully integrated national campaign was created in partnership with creative agency Madwell, and will air starting March 14, 2021. Zenith’s VM1 conducted the media buying for the campaign.
Visible is the wireless service that gets better with friends. Anyone can receive unlimited data, powered by Verizon, for $5/mo by bringing their friends, whether it’s 6 or 12 degrees of Kevin Bacon.