Visible Celebrates Experience of Baby’s First “Dada”

To us, first words are almost as special as unlimited data. That’s why this year Visible Wireless was excited to help celebrate Father’s Day and the special bond between fathers and their children with an extra-sweet campaign that plays off the undeniable similarities between “dada” and “data.”

In a special Father’s Day sweepstakes, we encouraged dads nationwide  to share a video of their child saying “data” for a chance to win a brand new smartphone and a free year of Visible unlimited data. They simply had to share on Instagram or TikTok, and hashtag #DataforDada and #Sweepstakes for their chance to win.

We went first, creating this heartwarming video for inspiration:

“At Visible, a huge part of what sets us apart from competitors is our low-rate, one-line plan unlimited data, which, we noticed, sounds a lot like ‘dada,’” said Visible’s Head of Social, Vin Balducci. “So we couldn’t let Father’s Day pass without inviting dads across the country to have some fun with us, and get a chance to win a new smartphone and a free year of Visible unlimited data to boot. After all, it’s the ultimate Father’s Day gift!”