07:40 PM

Meet Visible, the Future of Your Phone Service (Definitely Not at a Store Near You)

By: Minjae Ormes - Head of Marketing: Visible / 404 Store 


If you’re in Boston, Chicago, NYC, Philadelphia, Denver, or Seattle, you may see some storefronts painted in striking blue pop up in your neighborhood. And if you get a little closer, you might even see a message inscribed on one of the walls.

With these pop-up storefronts, we clearly wanted a little bit of attention (they’re REALLY BLUE. And dare I say, beautiful!). And now that I have yours let me tell you a little bit about what’s been keeping the team here at Visible and I busy.

As you may already know, what compelled me to join Visible was the opportunity to build something meaningful and impactful, completely from the ground up. We wanted to introduce a whole new brand and kind of phone service experience made for you (yes, YOU there scrolling through this in your phone right now).

So, hello, we’re Visible, and we’re building the future of phone service. Could we be right for you, or someone you know? Let us count the ways:

  • We’re just $40 a month. That’s all in. It’s really as simple as that.
  • You get unlimited data, messages, and minutes, with speeds up to 5 Mbps, to stream your favorite shows or music, fly through everyone’s latest photos, and most importantly, stay connected for as much and as long as you want. And yes, it’s still just $40 a month.
  • One of my favorite features is the unlimited mobile hotspot, available on one additional device. This is something our early access members asked for and received. Many have been with us since day one, giving us real-time feedback about what they’d like to see from us. Mobile hotspot was on top of that list, which we built and shipped to our early access members within a matter of weeks.
  • And -- you guessed it -- we have no physical stores. You won’t find it inside the beautiful blue storefronts. THIS IS IT! We’ve put everything you need in order to buy, activate, and manage your phone service, all into this little blue app right here . You can do just about anything through your apps and right from your phones these days. So why not your new phone service?
  • Last but not least...for the time being, Visible is only on iOS. We see you Android fans -- hang tight -- we’re working on something made just for you, too.

There’s a lot more we’re working on -- and we want to hear from YOU so you can tell us what you’d like to see from the future of your phone service. Also, do keep an eye out for some other surprises like the 404 storefronts in the coming weeks. Just because we’re building a digital-first experience for our members doesn’t mean we’re shy about showing up IRL!